Festival promotion
“Arena Viena” (Viena with a single N being the Catalan name for Vienna)
– a presentation of the Vienna music and film festival in Barcelona, executed for WienTourismus, Vienna’s tourism office.
Sculptures made of 200 tonnes of sand with a height of six meters showed Vienna’s Town Hall and, in front, as a special effect, two muses framing an LED screen for film presentations. Visitors were able to relax in deckchairs and listen to classical music. The event closed on a completely different note: Big-name DJs rocked the beach and the whole of Barcelona danced the night away.
As in the previous year, this event attracted significantly more visitors from Barcelona to Vienna.
Barcelona / 2013
