City marketing campaign in Gelsenkirchen

Three sand sculptures represent buildings in the city and are surrounded by a city beach that conveys holiday flair directly in front of the railway station. This city offensive is sponsored in a public-private partnership by the state of North Rhine-Westphalia, local authorities, associations and companies. Gelsenkirchen is one of the 2007 award winners with this campaign under the motto ‘In the centre of life – space for potential’.