Within the framework of the internationally-renowned fine watchmaking fair in Geneva, Baume&Mercier invited 700 guests to an evening gala in a Hamptons-style beach atmosphere: with 300 m² of beach, 800 m² of lawn, an enormous wooden deck and a completely-furnished Hampton house. A particular eye-catcher for the guests and highly commended by Gwyneth Paltrow: our sand sculpture as a perfect replica of the new watch model “Capeland”.