"Off to the centre"

City marketing campaign in Gelsenkirchen

Right in front of the railway station, three sand sculptures represent buildings in the city and are surrounded by a city beach that conveys the holiday feeling. This city offensive is grant-aided by the state of North Rhine-Westphalia, local authorities, associations and business enterprises in a public-private partnership. With this campaign under the motto “Mitten im Leben - Platz für Potenziale” (At the heart of life – Room for potential) Gelsenkirchen is among the 2007 award-winners.

Gelsenkirchen / 2007